The Muse

Momentoos

Owner and principal designer for design studio focusing on product strategy, UX, and UI design for web and mobile. Responsible for day-to-day operations,  project scoping, creating design strategies and user research plans, executing designs, presenting to clients, and testing design solutions.

• Momentoos:  Successfully launched a freelancing and consulting business, setup up a framework and business strategy by partnering and working with a variety of startups, enterprises, 
and agencies.
• AppliedLabs: Supported in the design efforts for a technology based agency in the fintech and automation sector, assisted in the conceptualization, design,  and implementation of multiple SaaS products.
• CloudEstate: Lead the design for one of the first asset management apps, helping them launched a beta version of the product and set up a design system that they started using to pitch potential clients and investors.
• Buildbook: Contributed to the efforts of launching Buildbook’s first mobile app and set up a foundational design system.

Warner Bros. Digital Labs

Responsible for the user experience of Warner Bros. Digital Labs video streaming products, working with stakeholders internally and externally to design strategic plans for improving existing products as well as launching new product initiatives. I helped conduct qualitative and quantitative research, facilitate UX workshops, and assisted in team-building activities. Worked cross-functionally in implementing designs across multiple platforms such as web, mobile, and OTT.

• SEED project: Helped the company in the efforts to streamline the process of launching new streaming apps, by the end of the project we had a strong foundation for building future channels and it was proven by the launch of Warner Archive which was built 72% faster than previous apps.
• Warner Archive: Worked on a more intuitive and accessible experience for the existing Warner Archive web app, six months out from the redesigned, we’d grown Warner Archive’s subscriber base by 6x.
• Internal tools: Continuously worked on improving the company’s internal tools, this led  to streamlining the entire process of generating subtitles from a multistep process to a single step process significantly improving the video team workflow.

delivery.com

Oversaw delivery.com's user experience for the client and business-facing products.  Helped establish a solid practice for an agile design process with product-based sprints, as well as a more research and data focus approach, and worked cross-functionally to implement and test designs. Lead a major initiative to redesign delivery.com’s web app, optimized it for high SEO performance, and revamp our merchant services tools which collectively resulted in exponential user growth and business expansion.

• Team building: Helped in the process of growing the product team from 2 to a 10 person team in one year, mentored junior designers, and became a liaison between design and other departments.
• delivery.com redesign: Helped lead the design efforts for delivery.com's first responsive website, which gave us a competitive advantage in the market. Spearheaded a plan to optimized the site for a higher SEO performance, which led to an 18% increase in organic search in the subsequent months from launch.
• Order Confirmation System: Worked closely with sales team and merchants to design a new order confirmation system, conducted user interviews and worked iteratively to design and launch the new system to thousands of merchants nationwide.

B.A. Technology in Communication Design

Front-End Web Development Bootcamp